NFL Pump-Ups
BOSE + NFL: Pump Up the Fans
Bose is an official sponsor of the NFL™️. So we created a social series that spoke to fans in their own language, centered around the time we all love: Sunday. The end result was a collection of multi-use .gifs that let the player's show the fans some personality, and peppered in a Bose product or two while they did it:
During the week, leading up to a big game:
Game Day Morning:
And, of course, some post-game sentiment for both the winners & losers.